The Critics Have Spoken! New Terri Lee Dolls Win Awards and Acclaim, Proving Fashion Icons Never Go Out of Style!

Atascadero, CA – July 26, 2006 – She’s still got it! That signature saucy pout…those utterly irresistible fashions…every unforgettable trait that made Terri Lee the fourth best-selling doll of all time is captivating the world all over again. And she’s toting a bevy of top industry awards to prove it!

Though her design remains true to the original’s timeless appeal, today’s Terri Lee has been reborn for a whole new generation of little girls in a variety of popular play themes and updated fashions. And the result has captured the imagination of children and critics alike!

The renowned “Dr. Toy” – acclaimed child play and education expert Dr. Stevanne Auerbach – awarded Terri Lee School Days top marks in 2006. The smart and sassy doll earned a place of honor on both Dr. Toy’s “100 Best Children’s Products” and “Best Smart Play/Smart Toys” list, which celebrates products with the perfect blend of educational and play value.

Terri Lee Birthday Party Fun is a doubly distinguished iParenting Media Award Winner. Not only was she honored for outstanding achievements in the juvenile products marketplace, this birthday girl is also proud recipient of the 2006 iParenting “Hot Product” Award – a special honor reserved for the hippest, hottest industry trend-setters.

Rounding out the award-winning Terri Lee family are Terri Lee Princess Ballerina, a Preferred Choice Award winner named by Creative Child magazine one of the Top Creative Toys of 2006, and Terri Lee Pajama Party, voted one of the 20 greatest products of 2005 by Family Review Center.

“We’re thrilled that Terri Lee has won such critical acclaim,” said Gretchen McGinnis, Director of Marketing for Terri Lee Associates. “It’s proof positive that Terri Lee is filling a real desire in the marketplace. With her elegant fashions yet innocent charm, she represents a much-needed bridge between baby dolls and edgy fashion dolls. And by remaining true to Terri Lee’s origins while we take bold steps forward, we’re ensuring a future for Terri Lee that lives up to her amazing past.”

In fact, the newest friend to debut from Terri Lee Associates is a wonderful tribute to Terri Lee’s rich and groundbreaking history. Introduced just in time for the 2006 holiday season, Ella Princess Ballerina is the first 15” ethnic play doll to join the new Terri Lee doll line. But her roots go all the back to the 1940s, when Terri Lee’s creator Violet Gradwohl blazed a bold trail in the doll world, becoming one of the first manufacturers to celebrate diversity with an ethnic doll line.

“We’re excited to add Ella Princess Ballerina to the Terri Lee for Girls line because, like all our dolls, she’s much more than just a pretty face or the latest trend,” said Allyson Kovaleski, Director of Product Development and National Sales for Terri Lee Associates. “Our dolls come complete with a heritage, a sense of nostalgia…and, of course, the hallmark of Terri Lee, past and present – beautiful fashions that mothers will approve of and daughters will love.”

All Terri Lee Dolls for Girls will be available at Target.com for the 2006 holiday season. In addition, select styles will be offered through the Army & Air Force Exchange Service, a time-honored military institution that provides discounted goods and services to members of the armed forces and their families, while contributing proceeds to Military Morale, Welfare and Recreation projects.